While Bloodshot is based on a long-running comic book series from Valiant Entertainment, the film adaptation looks like it also falls solidly into the mini-genre of "quintessential Vin Diesel movies." 

Sony released the first trailer for Bloodshot in October 2019, providing a taste of a film that looks to be a fun throwback to Diesel's totally aggro, death-defying, gloriously cartoonish, over-the-top early action hits. Based on this footage, audiences can expect a violent, stunts-and-effects-heavy thrill ride, taking Diesel's character, the reanimated-and-enhanced Marine Ray Garrison, on a journey through death, implanted memories, and organizational manipulation. A firm called RST has placed "technology in [his] veins" that makes him super-strong and able to heal instantly. The trailer really drives that home, depicting the squirrelly little organisms at the molecular level, then depicting Ray's torn skin repairing itself from injuries both superficial and major — he gets shot in the face (in slow motion, of course) and is none the worse for the wear. All that gore is juxtaposed with the Johnny Cash tune "Memories Are Made of This."

On January 14, 2020, Sony released a second official trailer for Bloodshot. Though it's largely a recut of the same footage from the first, it does offer a closer look at some of the film's hard-hitting action.