With its big-budget, star-studded commercials attracting almost as much attention as the actual football taking place on the field, the 2023 Super Bowl promises to continue the tradition of innovative, must-see TV spots. Selected by Michelob ULTRA for its ad for the Kansas City Chiefs versus Philadelphia Eagles match this Sunday, Brian Cox admitted that when he was cast he had zero idea what he was agreeing to star in.
"I didn't know what a Super Bowl commercial was," the actor told Esquire when asked about the spot for Michelob ULTRA's low-carb brew. Featuring a golf-centric theme that plays homage to "Caddyshack," the ad is directed by Academy Award-nominated cinematographer Rachel Morrison, who was behind the camera for "Mudbound" and "Black Panther." Asked in the same Esquire article which of his many characters he'd like to share a beer with, Cox called out his "Succession" persona to say, "Well, Logan Roy wouldn't have a beer with anybody." Then, in a further comment that might result in a lingering aftertaste for his friends at Michelob ULTRA, Cox added, "And he will drink Scotch, mainly."
