About the author: Mark Gerkules, Web Designer @ Elementor
Mark is a Web Designer at Elementor. Apart from his love for UI/UX, he loves football, traveling around the world, and a good schnitzel.
Selecting the typography for your website is an important decision. It not only affects the overall style of the site but can also impact its usability. With so many font choices, combinations, and layout possibilities, it’s easy to get a bit overwhelmed.
Fortunately, looking at some of the latest typography trends can help you make your decision. As an added benefit, incorporating some contemporary styles can keep your website from looking outdated.
In this article, we’ll go over why your typography choice is so important. Then we’ll share ten typography trends for 2021. We’ll wrap up with some tips for applying these trends to your site and share places to find inspiration. Let’s go!
The Importance of Web Typography
Simply put, web typography refers to how you arrange text on your website. It encompasses everything from font selection and size to how you lay out your written content. However, although looks are important, web typography is about more than just aesthetics.
Thoughtfully chosen web fonts can help your site stand out and contribute to your overall branding efforts. Typography also comes into play when for User Experience (UX), as a typeface that is difficult to read can be a significant turnoff for your audience.
Typography is one of the most crucial elements to consider when designing a website because so much of the site’s success depends on it. It’s likely that every part of your website, from content to navigation to forms, includes text. Poorly chosen typography can create a lot of friction for your users, which can lead to lost conversions. Adding too many fonts, for example, can cause confusion, loss of focus and bad user experience. To avoid that, we recommend using two fonts, as it is the perfect amount for a website.
In contrast, combining typography with other current web design trends can help keep your site looking fresh and relevant. It’s a relatively simple way of showing that you’re investing time and effort into keeping your site updated.
You can check out our list of the best web typography tutorials to learn how to implement these trends in your website’s design.
