To succeed, "Blue Beetle" needs to explicitly point out what makes it unique in a sea of superhero romps. Here's an easy and digestible pitch: "Blue Beetle" should focus on the coming-of-age factor of Jaime Reyes. Besides the "Spider-Man" films, there's no other movie franchise focusing on teenage superheroes. And when the first trailer comes out, a unique visual language needs to be presented that sets it apart from "Shazam!," because one of the biggest criticisms of the sequel was how generic it looked – something that doesn't fly anymore.
Most importantly: DC may not realize it, but they have an ace up their sleeve.
Xolo Maridueña has the charm, charisma, and following to be our next big superstar. If "Spider-Man" made Tom Holland a household name, there's no reason why DC can't capitalize on the goodwill Maridueña has already cultivated. The actor spearheads "Cobra Kai," one of Netflix's biggest shows. As one of the most beloved actors in the "Karate Kid" legacy sequel series, Maridueña has already found a fanbase in both older and younger viewers. DC needs to bring the young star front and center as it builds up the film's hype, pitching him as the next big thing. Outside of trailers, marketing should focus on Maridueña as a personality. Have the star appear on various internet shows and platforms, like "Hot Ones" and "Buzzfeed's Thirst Tweets" series, to make him personable to younger audiences who may not be familiar with his "Cobra Kai" work.
If Maridueña gets even more clout on social media, there's an extremely strong chance that younger audiences, particularly those under 18, could show up opening weekend just for him.
