As Corcoran explained on "Beyond the Tank," the night of their "Shark Tank" appearance, Scozzafava and DiSilvestro threw a massive party, and Corcoran attended at the guest of honor. The following morning, Corcoran learned that her entire investment had gone into the shindig (via YouTube).
Worse, when the famed "Shark Tank effect" kicked in and drove thousands of customers to Mix Bikini's website the night of the airing, the traffic uptick crashed its website. Mix Bikini was down for more than a week and cost the company an estimated $200,000 in sales. Corcoran withdrew her support, and the company shuttered
Fortunately, one of the company's creative partners, Kelsey Duffy, teamed up with former "Project Runway" contestant Amanda Perna to revive the brand, renaming it "Versakini." Versakini launched in 2015 and today it brings in an estimated $5 million annually (via Shark Tank Blog and kelseyduffy.com).
