Currently, the LIFTiD website is the best place to locate the product. The headset comes in a kit that includes several sponges, a mirror, a plastic spoon, a USB cable, a plastic bottle, and a user manual, along with a nifty storage case. LIFTiD is also available on Caputron's website and Amazon, although it is currently out of stock on the latter platform. The places where it is available sell the product for $159, an increase in price from the $149 it was on "Shark Tank."
With such new technology, many are likely to have the same baffled reaction to LIFTiD as the sharks did. The company has made efforts to ease these anxieties, however, through a page on its website answering questions and concerns regarding the technology and tDCS. The page includes several videos featuring neurosurgeon Dr. Theodore H. Schwartz that dive into the effects of tDCS on the brain, along with a list of references.
The reception of the device is mixed. While LIFTiD sports a rating of 4.7 out of 5 stars on Caputron from only 43 users, its Amazon score currently sits at 3.5 out 5 from more than 200 buyers. Most seem to generally like and recommend the product, but issues regarding its battery life have come up, as well as some who generally didn't see any noticeable difference in performance.
