YSL tapped British-Albanian singer Dua Lipa to star in the Libre ad campaign. The singer recorded a version of The Rolling Stones' "I'm Free" for the brand, as "libre" is French for "free." In the TV spot, she gets to handle a falcon, which looks fun yet terrifying.
Dua Lipa first blew up with her single "New Rules" in 2017. Subsequent singles include "Don't Start Now" and "Physical." In 2019, she won the Grammy for Best New Artist (via Vulture), beating out Bebe Rexha, H.E.R., and Chloe X Halle. Wendy Williams once called her "Dula Peep" on her talk show (via YouTube), which has since become a meme.
Lipa joins "A Quiet Place" star Emily Blunt (Opium) and "Big Little Lies" star Zoë Kravitz (Black Opium). Jessica Chastain's ad for the YSL perfume Manifesto was shot by "Neon Demon" director Nicolas Winding Refn, per The Hollywood Reporter.
