He Gets Us also aired an ad at last year's Super Bowl, where it was funded by the Kansas-based charity the Servant Foundation, which itself is a financial backer of Alliance Defending Freedom. ADF is a legal group that is listed as an anti-LGBTQ hate group by the Southern Poverty Law Center, and it also aims to limit abortion access.
The Servant Foundation is no longer part of He Gets Us, but the campaign still has ties to the same conservative Christian organizations. The Green family is involved with the National Christian Foundation, which continues to fund ADF. He Gets Us is now officially under the stewardship of the nonprofit Come Near, on which David Green's son, Mart, sits on the board.
Regardless of the money trail behind He Gets Us, spectators who saw the ads are dubious that they should even exist. "Do you really think Jesus would spend 8 digits on an ad for himself?" wondered u/beardtamer. "Or do you think he would be buying up and canceling medical debt, or feeding the needy, or housing the poor? You could buy an entire low income neighborhood for that amount. It just comes off as incredibly out of touch to me." Another user concurred, adding, "If you spend a million dollars to convert people instead of helping the homeless, you read the wrong book."
