Aaron Marino appears on "Shark Tank" Season 4, looking to secure a $50,000 investment for a 10% equity stake in Alpha M. He shares the inventory list, which shows the 59 essential items along with their accompanying letter and number codes. Every outfit comes with a formula made of these codes, which the sharks find needlessly complicated. Marino demonstrates his styling abilities on Kevin O'Leary by suggesting how he can improve his look.
While the sharks admire Marino's skills, they don't find the $297 price point of the DVD set to be as fashionable. The company has only sold 75 units over a month, with projections of hitting $250,000 in sales by the end of the year. Along with selling DVDs, Marino also offers consultation services, which is part of how he expects to hit the ambitious revenue goal. He states that an investor will help get better technology and international distribution.
One by one, all the sharks go out. Daymond John doesn't like that Marino wants an investor who will work for him. O'Leary sees merit within the business but doesn't see it as an investable venture. Barbara Corcoran can't get over the product's ridiculous price point. Robert Herjavec doesn't think that most men will go out of their way to watch the DVDs. Mark Cuban wouldn't want to dress the way that Marino suggests. With that, the entrepreneur thanks the sharks for their time and leaves without a deal.
