Todd Pliss' ultimate hope for Rent-A-Grandma was to franchise out the business and turn his company into a resource for exhausted parents across the United States. Asking for a $150,000 investment for 20% of the business, the investors of "Shark Tank" weren't exactly keen on Pliss' business model and overall vision. Robert Herjavec was interested in what kind of money the grandmothers, and by extension Rent-A-Grandma, make an hour, and Pliss replied that the grandmothers usually make around $14 to $20 an hour. Although a few Sharks thought Pliss may have had a novel business that would eventually turn into something, the thought was that it would take quite some time and a huge investment, which caused all of the Sharks to decline Pliss' pitch.
Despite complete rejection by the Sharks, it seems as if Rent-A-Grandma has not only continued to operate, but has rebranded since its appearance on "Shark Tank" in 2012. Instead of attempting to create a franchise, Rent-A-Grandma became a service more akin to something like Angie's List. This means that the grandmas are essentially independent contractors that simply pay to be listed and for a background check to be completed.
