The beginning of the Michelob ULTRA Super Bowl commercial shows various photographs of athletes after winning something big. They're obviously ecstatic in these moments, but then, the ad transitions to clips of athletes looking even happier when they're just going about their day with simple pleasures and good friends. First up is basketball star Anthony Davis playing chess before moving on to video games. Former quarterback Peyton Manning is next as he showcases that "good old country boy attitude" with his friends, playing darts.
Alex Morgan may be known for her skills on the soccer field, but she shows she's more than capable of holding her own in a ping-pong match. Golfer Brooks Koepka has a good time, followed by tennis legend Serena Williams enjoying some karaoke with her friends. It's all scored by the track "Can I Kick It?" by A Tribe Called Quest.
Happiness is the name of the game throughout the ad, and honestly, that's something the whole country could use right now. A lot people probably didn't accomplish what they wanted in 2020 due to outside forces, but you shouldn't let that get you down. Plus, by maintaining a positive outlook, you better set yourself up for success in the futuer. As Michelob ULTRA's VP of marketing Ricardo Marques says, "That's why we're partnering with some of the greatest athletes of our generation: to remind us all that joy and happiness are not a distraction but instead, a key ingredient to winning and success" (via Ad Age).
Plenty more smiles are bound to show on your face when the Super Bowl airs this Sunday, February 7.
